So Share This is a social media website that is dedicated to highlighting positive stories that are often ignored by the mainstream media. The main platform used for bringing in traffic is Facebook.
While on this project, I contributed to bringing the page from 200k followers to over 2 million, using videos as an organic way of bringing in traffic.
I would create original video, motion graphics, and also reach out to creators/organizations to upload on our platform. The end goal was always to bring people to sosharethis.com, where we would generate revenue through ads and affiliates.
